SubscribeApple’s strong iPhone and iPad sales dazzled Wall Street this week, but an even bigger surprise perhaps came from sales of the company’s line of Mac computers in its third business quarter. The computer maker announced record sales of 3.47 million desktop and notebook products, exceeding the previous quarterly high mark by more than 100,000 units.
Mac sales grew 33 percent year over year, which Apple CFO Peter Oppenheimer said easily exceeded IDC’s pre-earnings release estimate of 22 percent growth in this year’s second quarter.
“We are pleased to have outgrown the global market in both the desktop and portable categories,” Oppenheimer told financial analysts. “We experienced strong double-digit Mac growth in each of our geographies” and “began and ended the quarter with between three and four weeks of Mac channel inventory.”
A Strong U.S. Showing
Apple said its surprising Mac shipment growth was driven by the continuing sales momentum behind the iMac as well as heightened demand for the company’s notebooks. Apple’s MacBook Pro family “was updated in April with faster processors, more powerful graphics, and even longer battery life,” Oppenheimer said.
Despite school budgetary constraints, Apple’s U.S. education business enjoyed record sales. Furthermore, revenue at Apple’s retail stores amounted to $2.58 million — a 73 percent rise from the $1.49 billion that Apple’s retail stores rang up in the year-earlier period.
“Our stores sold 677,000 Macs compared to 492,000 Macs in the year-ago quarter — an increase of 38 percent” and “about half the Macs sold in our stores during the June quarter were to customers who have never owned a Mac before,” Oppenheimer said.
Apple sold nearly 1.75 million Mac computers in the United States alone during the second quarter of 2010, according to Gartner. U.S. unit shipments were good enough to give Apple a number-four ranking with an…
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Yacine.org: iMac and MacBook Pro Drive Apple’s Record Sales http://yacine.org/2010/07/22/imac-and-macbook-pro-drive-apples-record-sales/
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