HTC is working to end the summer of the smartphone shortage. After assuring Android-based smartphone users that Samsung was its screen manufacturer of choice, the handset maker is switching to Sony products.

On Monday, HTC announced it will begin using Super LCD display technology in a variety of smartphones, including the HTC Desire and the global Nexus One set to launch later this summer. HTC seems to be shifting from the Samsung AMOLED screens that are in short supply and hindering the manufacture of popular smartphones. Sony makes the Super LCD displays.

“HTC is experiencing high demand for many of our phones, specifically our phones with 3.7-inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high demand,” said Peter Chou, CEO of HTC. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7-inch displays with some additional benefits, including battery performance.”

Widespread Shortages

HTC’s decision is no surprise. Widespread shortages of the Droid Incredible at Verizon Wireless and the HTC EVO 4G at Sprint Nextel are robbing the company of opportunities to gain market share in a competitive smartphone landscape.

SLCD is the latest generation of LCD technology. HTC said it offers improved performance from earlier LCD panels, including approximately five times better power management. HTC also said SLCDs offer an enhanced viewing experience with wider viewing angles from Sony’s new VSPEC III technology.

Avi Greengart, an analyst at Current Analysis, said HTC has assured him that the Super LCD screens are almost identical to the AMOLED displays the company has been using in its popular Android handsets. But he can’t speak from firsthand experience.

“I have also been promised a review unit as soon as possible. I have an original Incredible, so once they do send in the new version…

Via NewsFactor

One Response

1. Reply   More from author

   yfilali

   July 26, 2010 at 11:00 am

   Yacine.org: HTC Switches To Sony Screens To Ease Phone Shortage http://bit.ly/aSHcw3

   This comment was originally posted on Twitter

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